Mediabistro—the premier media job listings site and career destination for savvy media professionals—asked me to develop and instruct their Copywriting for Websites course. The advanced curriculum targeted professional writers looking to sharpen their skills.
We covered best practices for value-driven content, how to lead a reader and entice action, creating a powerful user experience, and everything an industry insider needs to know to be high-performing. The first year was a hit, so they brought me back to spice up the curriculum again.
These slides are a small sampling of the content covered in the course's instructional videos.