Dutch agency, Boomerang Create, needed an American-based copywriter to translate their vision for two campaigns into language that would resonate with American audiences.

The first assignment was to create in-image ad copy and corresponding social media captions to promote Heineken Light's award-winning, low calorie light beer. 

The second was to create city-specific Twitter web card copy for Heineken's Gratafy campaign, and to create engaging copy to promote their NY-based Subway Symphony campaign. 

Here are some of the results: 

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